Health claims are messages that inform consumers about recognized links between nutrition and health.

The first whole grain health claim was accepted in the U.S. by the Food and Drug Administration (FDA) in July 1999 for foods that contain 51% or more whole grain ingredients:

Diets rich in whole grain food and other plant foods and low in total fat, saturated fat, and cholesterol may reduce the risk of heart disease and certain cancers.

The U.S. health claim was followed by two European health claims, in the UK in 2002 and in Sweden in 2003.
All three claims refer to the association between whole grain foods and heart disease.

This can be regarded as important proof for the health benefits of Nordic rye products, because most of them meet the requirements of the whole grain health claims. The results obtained about the various physiological functions of whole grain rye foods also very well support the whole grain health claims.


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