Health claims are messages that inform
consumers about recognized links between nutrition and health.
health claim was accepted in the
U.S. by the Food and Drug Administration (FDA) in July 1999 for foods that contain 51% or more whole grain
The U.S. health claim was followed by two European health claims, in the UK in 2002 and in Sweden in 2003.
All three claims refer to the association between
whole grain foods and heart disease.
This can be regarded as important proof for the health benefits of Nordic rye products,
because most of them meet the requirements of the whole grain health claims. The results
obtained about the various physiological functions of whole grain rye foods also
very well support the whole grain health claims.